Many businesses struggle on how to increase Facebook engagement so we decided to provide a simple guide. Facebook can be used as a major tool in your content marketing campaigns. It’s a casual yet efficient way of interacting with users, keeping them up to date with what your brand is doing. At its worst, it ...

How to grow Twitter followers is the holy grail of Twitter marketing. Everyone has this question on their minds when they first join the social media giant, the simple answer is it requires a lot of hard work and dedication. This raises a question in itself, can you as a business owner afford your valuable ...

Social media has revolutionised our world. Where would we be without the constant barrage of status updates, birthday reminders, and lists of anything and everything. But social media can be a double edged sword. Use it wrong, and you might find yourself wishing you were back in 2004. These 5 people are all examples of ...

YouTube is great as a social media marketing tool. It gives us the opportunity to stream countless vlogs, political satire, cat videos, and epic fails. But did you know that you can use it like any other social media platforms for marketing your business? Facebook, Twitter, and Google+ may be where you can most effectively ...

Research on the effects of social media marketing has shown that one of the most effective social media marketing strategies to increase sales and customer loyalty, is by generating customer participation – getting the input and engagement of potential clients in your campaigns. There are many examples of successful use of this – from National ...

The era of Instagram has began about four years ago, and already it has changed the landscape of photography. Anyone with a smartphone is automatically now an amateur photographer, able to take and share quality pictures wherever they may be. Instagram has become vital for promoting business on the platform. For the most part, Instagram ...

Whether you’re trying to promote your business or just want to share a picture that everyone can laugh at and share, you’re going to need more than just a good photo. Creating viral content is not easy, and there’s no foolproof way to go about it. After all, many of the most shared pictures came ...

It is always shocking to the western world when a terror attack occurs in a first world country, especially one that seems perpetually stable. Monday’s hostage crisis in Australia brings difficult challenges to our sense of security, as well as tricky questions about how to move on and the power of social media. While the ...

Facebook has been around for ten years now – open to the general public for eight – and it’s already difficult to imagine a world without it. How would we know what was important to us without having our timelines inundated with opinions, articles, and targeted advertising? Conveniently, a Facebook review 2014 has been set-up ...