Facebook has some of the most diverse advertising options around, and if you understand them and know how to use them properly then you can be sure to benefit. Take a look below to find out more.
Traffic and Leads
If you want to get traffic and leads then domain ads are certainly the way to go. You will find them in the top right-hand column and this is great because it is the simplest. You can select your title, your description and your URL. The main benefit of this is that it is very cheap and you really don’t have anything to worry about. The main disadvantage with this is that you may not have a very high click rate.
Sales and Leads
If you have an ecommerce store then you will want to make sure that you choose the right advertising option for you. For this reason, you may want to go with something like a carousal or you may even want to go with a product grid. This will give you the chance to show off all of your product and it is only available in the newsfeed. It is similar to the standard link ad, but you can support up to 5 products. The fact that you can promote so much at any one time means that you can make your advertising much more effective, but it also means that you have to keep an eye on your engagement for all 5 links and if you do make the wrong decision with the products you are advertising then this will certainly show.
Why don’t you go and get started for yourself to see how you could make the most out of your Facebook advertising? There has never been a better time.